This year’s Nordic Personalisation Day, held on September 16-17 in Gothenburg, Sweden, brought together around 60 participants, mostly from Scandinavia, to explore the ethics and responsibilities of AI-driven recommendation systems. The event was a great opportunity for networking, knowledge sharing, and sparking fresh ideas.
SFI MediaFutures made a strong contribution with presentations from PhD candidates Jia-Hua Jeng and Bilal Mahmood, as well as from Associate Professors Mehdi Elahi and Alain D. Starke and Professor Dietmar Jannach. PhD candidate Khadiga Seddik also presented a poster, alongside Jeng and Mahmood.
Seddik’s poster showcased her upcoming research paper, while Alain Starke took on the role of panel moderator for a lively discussion on the main theme of the conference. The panel included industry experts such as Peter Knees, Marko Tkcalcic, Lubos from TV2, and Simen Buobb from VG.
The event kicked off with a keynote by Peter Knees, Associate Professor at TU Wien, who highlighted the need for academia to strengthen policies around research-industry collaborations. He emphasized the importance of universities prioritizing ethical research and ensuring their work serves the public interest.
The second keynote speaker, Martin Tegner, Principal Data Scientist at IKEA, shared insights into how IKEA uses data to shape online customer experiences, blending 80 years of home-furnishing expertise with the latest in AI technology.
Attendees mostly came from Norway and Sweden, with some participants from other parts of Europe. The event fostered deep discussions on topics such as polarization, long-term evaluation of systems, and the ethical considerations around recommendation algorithms.
Overall, it was a successful event, packed with meaningful conversations and ideas that could drive future collaborations and innovations.
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